Cheech & Chong and Rolling Loud Officially Launch Pit Punch THC Drink
LOS ANGELES, CA – Cultural legends Cheech & Chong, in partnership with the World’s Largest Hip-Hop Festival, Rolling Loud, have officially launched Pit Punch — a bold, carbonated THC-infused beverage that brings the energy of the pit wherever you are.
Crafted with 10mg of hemp-derived THC per can, Pit Punch is alcohol-free and just 60 calories, delivering a flavorful, elevated experience with every sip. Available in two vibrant flavors — Orange and Fruit Punch — Pit Punch is perfect for concerts, kickbacks, or solo chill sessions.
What is Pit Punch?
Pit Punch is the latest evolution in THC beverage innovation, combining premium hemp-derived THC with full-bodied flavor in a refreshing, low-calorie drink. It’s more than a buzz — it’s a vibe, designed to sync perfectly with your favorite beats, parties, and moments of self-care.
- 10mg of hemp-derived THC per can
- Alcohol-free for a clean, focused high
- Two bold flavors: Orange & Fruit Punch
- Only 60 calories per can
- Available nationwide and online at DrinkPitPunch.com
Festival Roots, National Reach
Pit Punch first turned heads during a soft launch at Rolling Loud Miami 2024, where it became the largest THC beverage activation in music festival history. Now, it’s available for THC lovers and music fans across the country.
“Music and cannabis have always gone hand in hand,” said Tommy Chong, Co-Founder of Cheech & Chong’s Global Holding Company. “Nothing brings people together like a great beat and a good buzz. Pit Punch is the next evolution of that energy.”
Rolling Loud’s co-founders are all in on this cultural crossover.
“We’ve built this festival on culture, community, and pushing boundaries—and Pit Punch represents that same energy in every can,” said Matt Zingler, Co-CEO of Rolling Loud.
“With Pit Punch, people can tap into that Rolling Loud energy anytime. It keeps them connected to the music, the culture, and the feeling of the pit—even when they’re not in it,” added Tariq Cherif, Co-CEO of Rolling Loud.
And Cheech Marin echoes the impact of the moment:
“What’s been created with the Rolling Loud festival is something truly special—it’s a cultural force. Being part of this next chapter with Pit Punch and helping bring it to people across the country is something we’re incredibly proud of.”
Why Pit Punch Stands Out in the THC Beverage Market
In a booming industry of cannabis drinks, Pit Punch offers something unique:
- Cultural credibility from icons like Cheech & Chong
- Festival energy from the world’s biggest hip-hop stage
- No alcohol, all vibes — for a cleaner, more functional high
- Convenient ordering via DrinkPitPunch.com
- Eye-catching packaging designed to stand out on any shelf
Whether you’re front row at a show or vibing at home, Pit Punch invites everyone to “open up the pit” and enjoy the next generation of THC beverages.
Order direct-to-door at DrinkPitPunch.com or find Pit Punch in select retail stores across the U.S. For updates, new flavors, and exclusive drops, follow @DrinkPitPunch on social media.
